Writing on go-to-market, unit economics and the decisions founder-led businesses get wrong before they get expensive. Case studies publish here as clients clear them for sharing.
CM1 to CM3, RTO, marketplace take rates, CAC and cash — one illustrative D2C brand, worked through in rupees.
Not motivation. Not a plan. Looking at what your own business is telling you that you have stopped noticing — and building the decision on that.
Five to seven paying customers is the point at which most B2B founders make their most consequential — and least examined — decision.